2025 Women Of Live: Nicole Dellarocca

Nicole Dellarocca
Senior Ticketing Director, Global Touring | AEG Presents

HER ADVICE | “Ask good questions, be thorough, and take pride in your work.”

Sometimes the biggest accomplishment in ticketing isn’t moving tens or hundreds of thousands of tickets. Sometimes, it’s that all the tickets end up with the right people.

It would be hard to conceive of a show where supply and demand were more out of sync than Paul McCartney’s three Bowery Ballroom plays in February. The venerable venue had 575 spots available for each show and all of them sold out in minutes. The secondary market was no doubt drooling in anticipation of the money to be made.

Not a single ticket — not one — ended up on the resale market.

It was one of Nicole Dellarocca’s proudest moments of the year and it’s pride that’s well-deserved.

But the Senior Ticketing Director, Global Touring and her team at AEG Presents had plenty more to be excited about: the run of Stevie Wonder dates in the fall, the last Billy Joel residency at the Garden and playing their part in the multi-pronged effort “Concert for Carolina” that raised $24.5 million for hurricane relief.

Dellarocca — who got her start in the business running her own booking shop out of her apartment in 2010 before climbing the ranks at AEG — credits her colleagues, the late Derek Tucker along with past Women of Live honoree Donna DiBenedetto and WOL Hall of Famer Debra Rathwell as her mentors.

“I wouldn’t be in the position I am today without their support, guidance, and the faith they’ve had in me working on their tours, specifically Elton John’s ‘Farewell Yellow Brick Road,’ Justin Bieber, Carrie Underwood, John Mellencamp and Stevie Wonder, amongst others,” she says.

She’s heartened by the women-supporting-women activity she saw on top tours this year, specifically Taylor Swift’s choice of all-women openers and Olivia Rodrigo giving a plum spot to Chappell Roan. She’s seen strides off the stage, too, but says the work’s not done.

“Continuous work will always be needed to lift up and promote more women to senior positions, to better support working mothers, and to foster the growth and development of younger team members,” she says.