2025 Women Of Live: Sharon Lord

Sharon Lord
Head Of Marketing & Artist Development | Red Light Management

IN A NUTSHELL | Has worked with some of the greatest artists ever.
HER YEAR AHEAD | Mumford & Sons! Alabama Shakes! More Lainey! (Oh My!)

An essential ingredient to being a great marketing executive is recognizing and aligning with talent, both onstage and off. For Red Light Management’s Sharon Lord, one artist was especially worthy of her top accolades.

“Chris Stapleton, Hollywood Bowl, first night,” she says when asked her favorite show this year. “Anyone who was there that night knows why. Straight up raw talent: the voice, the songs, musicianship, no bells and whistles. And the Hollywood Bowl was pure magic that night.”

Lord’s love for music began with writing fan letters to musicians straight outta her Worcestershire countryside home in the U.K.’s West Midlands. That passion for music carried her to the top of the live biz working with some of the most acclaimed artists of our epoch.
After graduating from London’s prestigious King’s College, Lord landed at Big Cat Records working with incredible artists like Pavement and Jeff Buckley. She crossed the pond to NYC working for Richard Branson’s V2 Records promoting more amazing artists, including The White Stripes, Underworld and Moby before landing at Capitol Records where she became head of marketing and worked with another crop of luminaries: Coldplay, Beastie Boys, LCD Soundsystem and Kylie Minogue.

Landing at Red Light/ATO in 2008, Lord’s continued finding success working with artists ranging from Radiohead and Brandi Carlile to Alabama Shakes, Linda Perry, Maren Morris, Michael Kiwanuka, Mumford & Sons and Samara Joy.

Crucial to Lord’s career is her support of women, both artists and executives, and dedication to mentoring. “I always want to see younger team members, assistants, interns reach their professional goals,” she says. “Of course, I learn from them how they see the culture and their current music landscape.”

Lord says she would induct Mandelyn Monchick, Lainey Wilson’s Red Light manager, into her personal Women of Live Hall of Fame. “I enjoy every day working with Mandelyn. She’s the hardest worker, a great collaborator, thinker and never has to second guess her artist.”

For the year ahead, Lord enthuses, “Mumford & Sons are back! The return of Alabama Shakes! And of course, more Lainey!”