Kristofer Åkesson Joins Legends/ASM Global As Marketing & Comms Director, Nordics

Legends and ASM Global are pleased to announce that Kristofer Åkesson joins the team as marketing and communications director for the Nordic region. In his role, Kristofer will join the company’s Nordics management team, and will be responsible for marketing, communications and PR strategy for the company’s growing regional venue portfolio which includes venues such as Sweden’s Avicii Arena, Strawberry Arena, 3Arena, Hovet, Södra Teatern and Finland’s Kulttuuritalo.

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The announcement comes at an exciting time for the Nordics as Avicii Arena unveils its spectacular redevelopment following a 12-month closure, and as the region continues to be a major area of focus and growth for Legends and ASM Global’s European business.

Kristofer Åkesson, marketing and communications director, Nordics at Legends and ASM Global commented, “I’m delighted to join the team at Legends and ASM Global at a busy and exciting time for both the industry and the company. I’m looking forward to using my experience to further develop and elevate the brands, business and the guest experience across our incredible venue portfolio in the Nordics, at a time where live experiences, including sports, music and more, are more sought after than ever before.”

Marie Lindqvist, SVP operations, Europe at Legends and ASM Global added, “Kristofer is well-respected in the industry and has a deep understanding of the world of live entertainment, from the promoter and venue perspective and also the commercial aspects of the business. I have no doubt that he will be a great addition to our team in supporting the growth of our existing business in the Nordics and also to position Legends and ASM Global in Europe.”

Kristofer Åkesson has an extensive background in the live music business, spending almost a decade at Live Nation Sweden as both head of PR, and marketing & communications director. Since then, Kristofer has worked as a communications consultant for leading businesses within technology, finance and investment, as well as media and entertainment. Since late 2024, he has worked in a consultancy role for Stockholm Live, the Swedish branch of Legends and ASM Global, where he has been responsible for communications around major new naming rights partner 3 Mobile for 3Arena, and the Avicii Arena reopening.

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