The Neal Agency Appoints Michelle Bower As President Of Strategic Parnterships

The Neal Agency announced today the addition of seasoned executive Michelle Bower to its team in Nashville. Bower, who boasts 15 years of experience in brand development and brokering partnerships for products and artists alike, will serve as the company’s president of strategic partnerships.

“We are excited to have Michelle join our team as the President of Strategic Partnerships,” Austin Neal, co-head and founder of The Neal Agency, said in a statement. “Her deep industry knowledge and proven ability to build meaningful relationships will be invaluable as we continue to expand our reach and create new opportunities for clients. We look forward to the impact she will make in shaping the future of the agency.”

Bower has been essential in creating and executing integrated communications strategies for brands spanning premium and luxury spirits, jewelry, fashion and beauty, consumer packaged goods, and tech and corporate communications verticals. She previously served as associate senior vice president at LaForce and led campaigns for YSL Beauty, Veuve Clicquot, Motorola, Moët & Chandon and Tinder. She also held leadership roles at Jonesworks, Dittoe Pubic Relations and Fleishman-Hillard.

“The entire Neal Agency team exudes passion, energy and excellence when it comes to representing our roster of artists and building a company culture that fosters creativity and empowerment,” said Bower, who is from Indiana and currently lives in Nashville. “It’s an honor to join such a well-respected group of individuals in the industry to usher in a new era of innovative partnerships and successes for our notable and emerging clients.”

The Neal Agency is a boutique entertainment agency that represents artists such as Morgan Wallen, Riley Green, Ella Langley, Anne Wilson and Bailey Zimmerman. The company recently announced the signing of up-and-coming artist Preston Cooper.