Weezevent Acquires Kaboodle In UK and Weeztix In Netherlands

French cashless giant Weezevent is expanding its European presence by acquiring Kaboodle in the UK, as well a Weeztix (formerly Eventix) in the Netherlands.

“This strategic union reinforces Weezevent’s position as Europe’s leading independent event technology provider, delivering a powerful, comprehensive suite of solutions supported by dedicated local teams,” according to a press release from Weezevent.

Since its foundation in 2008, Weezevent, by its own admission, has served “over 500,000 event organisers and processed more than 150 million tickets across 30 countries,” establishing itself as “a trusted partner for events of all sizes and types.”

Kaboodle and Weeztix both enhance the group’s “capabilities in self-service and customised ticketing, cashless payments, access control, accreditation and staff management.”

Weezevent now counts 260 team members across Europe and Canada, including 65 in the UK, where it entered in 2017, and 40 in the Netherlands.

This spread allows Weezevent to provide event organizers with personalized, hands-on support, in order to help them “streamline operations, increase on-site revenue and improve the attendee experience.”

Weezevent’s technology has been deployed at over 350 festivals so far, a number that is set to grow with this latest expansion.

See: European Cashless Leaders PlayPass And Weezevent Merge

According to the press release announcing the acquisition, “Kaboodle and Weeztix will retain operational autonomy, ensuring seamless continuity for their clients while benefitting from expanded resources and innovative technologies.”

Weezevent has UK offices in London, and Manchester, as well as European presences in Paris (France), Amsterdam (Netherlands), Antwerp (Beglium), Berlin (Germany), Lausanne (Switzerland), Madrid (Spain), plus the Canadian office in Montréal.

Clients include 350-plus festivals, including brands like Tomorrowland, Lollapalooza, and Hellfest, major sports clubs (PSG, Stade Français, Royal Antwerp FC), and international events (Formula 1 Grand Prix, World Ski Championships, Red Bull Air Race).

Pierre-Henri Deballon, CEO of Weezevent, stated, “We’ve built a model where event promoters fully own their business, data, and fan experiences. Our mission is to provide the best tools and solutions to achieve this, and welcoming Kaboodle and Weeztix marks a turning point in that journey.”

Gareth Cooper, founder and chairman of Kaboodle, commented, “We’re delighted to partner with Weezevent for Kaboodle’s next chapter. After growing from a startup to a business transacting millions of tickets, we can now off er clients a much broader service, from cashless to access control, to help them increase their sales and revenue per attendee.”

Joost Aanen, CEO of Weeztix, added, “Teaming up with the Weezevent group allows us to create a strong partnership that expands our services and unlocks new opportunities throughout Europe. Together, we’re ready to transform the event industry by combining cutting-edge technology with local expertise, delivering seamless experiences for event organisers and unforgettable moments for attendees.”

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