Aston Villa FC & Oak View Group Join Forces On 3,500-Cap Birmingham Venue

Premier League club Aston Villa Football Club (AVFC) has teamed up with Oak View Group (OVG, Pollstar’s parent company), to bring world-class music and live entertainment to The Warehouse – a newly developed live entertainment venue set to open next to the iconic Villa Park stadium in December 2025.

“OVG will lead programming for The Warehouse, ensuring the venue becomes a must-play music destination for touring artists,” according to the press announcement.

The Warehouse is a 3,500-capacity space designed for music, as well as other live events including comedy shows and sporting events such as boxing.

The name derives from the building being a former club training warehouse. The new venue is expected to open its doors in December 2025, creating a destination for fans to enjoy before and after Aston Villa games.

As the press announcement states, “this groundbreaking development is the first time a dedicated, state-of-the-art mid-sized music and live entertainment venue has been created by a Premier League football club next to their main grounds.

“The Warehouse will unlock new commercial opportunities for the club, offer an exciting space for fans to enjoy around matches, and reinforce Aston Villa’s commitment to building a vibrant, future-ready environment in and around Villa Park.”

OVG’s operational support within The Warehouse includes securing musical acts, as well as helping secure a naming rights partner for the venue.

It’s a partnership that “brings together OVG’s global expertise in venue development and operations with Aston Villa’s deep understanding of its fanbase, the local community, and the city of Birmingham.”

Chris Heck, president of business operations at Aston Villa FC, commented, “The Warehouse marks another exciting chapter in Aston Villa’s proud history. This new venue will provide Birmingham with a first-class space for live entertainment and significantly enhance the matchday experience for our fans. We’re thrilled to be working with Oak View Group, whose credentials in building and managing world-class venues are second to none.”

Rebecca Kane Burton, executive vice president, venue management at OVG, added, “We are thrilled to be partnering with such an historic and forward-thinking football club. Aston Villa shares our vision for what a modern entertainment destination should be – fan-first, community-oriented, and commercially ambitious. The Warehouse will be a jewel in Birmingham’s cultural crown, and a benchmark for future collaborations between sport and live entertainment.”

This announcement comes as part of Aston Villa’s wider strategic investment in Villa Park and the surrounding area. It follows last month’s announcement of a multi-year partnership with Legends to support the strategic growth of the club as it modernizes and transforms its tradition-rich Villa Park into a world-class sports and entertainment venue.

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