Alternate Side Announces Promotions, Hiring Of Manager Mike Scrafford

Full-service music company Alternate Side has expanded its artist management business with promotions and new hires including bringing on board manager Mike Scrafford who brings clients including Beach Bunny, Car Seat Headrest, Gia Margaret and Jayla Kai.

“I’m incredibly excited to share that I’ll be joining the management team at Alternate Side,” stated Scrafford. “I’ve long admired the amazing work happening at the company, and I’m looking forward to contributing to its continued growth and success alongside such a talented group of people. I genuinely believe this new partnership will create great opportunities—not just for my roster, but for the entire Alternate Side family.” Scrafford is based in Brooklyn.

The announcement also sees Cory Hajde elevated to partner and the promotion of Ally Ehasz from day-to-day to manager.

Hajde, based in Cleveland, joined Alternate Side in 2020 and his his management clients include Hot Mulligan, Dayseeker and Field Medic, among others. His appointment to partner is the first apart from co-founders Evange Livanos and Zack Zarrillo. Hajde also runs Ohio-based independent promoting company BravoArtist, and is owner of Mahall’s and The Roxy in Cleveland.

“Cory has been such an integral part of our growth—someone whose calm leadership, entrepreneurial mindset, and unwavering commitment to his artists have helped shape the company from the inside out,” co-founder Evange Livanos stated. “Zack and I genuinely love working with him. He’s built an incredible roster and approaches each artist’s business with real care and intention. Making this official was a no-brainer, and I’m so proud to have him beside Zack and myself as we continue building what comes next.”

Los Angeles Ehasz joined Alternate Side as a coordinator in 2022 and now takes on her own management roster, with clients including Pastel Ghost, Vundabar, Yot Club, and Slow Fiction.

Zarrillo added, “It has been a pleasure to watch Ally grow from a coordinator to a day-to-day and now to a manager in just three years at Alternate Side. Evange and I take the job of growth and upward momentum seriously not just for our artists, but for our team members as well. We’re excited to see how Ally grows and develops a roster of her own over the coming months and years.”

Alternate Side subscribes to a holistic and homegrown approach to management, an intense focus on artist development and uncompromising D.I.Y. spirit, with the goal of empowering artists to sustain long-term success on their own terms. The company’s management roster also includes singer-songwriter Sydney Rose, bedroom pop phenom Cavetown, alternative/punk act Anxious, Chloe Moriondo, Summer Salt, Vundabar, The Walters, Bad Suns, Citizen, and more.