Airbnb To Offer ‘Immersive Fan Experiences’ At Lollapaloozas

In its first live music partnership, Airbnb will offer “one-of-a-kind fan experiences” at Lollapalooza festivals in Berlin, Chicago, São Paulo and Mumbai.

Fans will have the opportunity to book Airbnb Experiences at the festivals, which will also offer access to an exclusive Airbnb lounge. Experiences range from concert photography tutorials with professional photographers and behind-the-scenes tours with festival directors to intimate artist performances.

“More and more guests are choosing Airbnb for big events, including concerts and festivals, because Airbnb can bring you as close to the action as possible,” Airbnb co-founder and CEO Brian Chesky said. “With our new partnership with Lollapalooza, guests can Airbnb more than an Airbnb—they can unlock once-of-a-lifetime Experiences, rooted in the magic of live music.”

In Berlin, one option will be an exclusive post-show Experience and private performance by BUNT. in a hidden spot on the festival grounds.

Lollapalooza draws significant numbers of out of town guests: 75% in Berlin, 65% in São Paulo, 57% in Mumbai, and 50% in Chicago; Live Nation CEO Michael Rapino says the high number of traveling fans makes the partnership with Airbnb synergistic.

“Fans are traveling the world to see the artists they love, and festivals like Lollapalooza are leading that demand,” he said. “Partnering with Airbnb helps us make those trips even more memorable for fans, connecting them to the culture and community around the music that makes each festival unforgettable.”