CMA Fest Announces Fan Alley, Returning And New Partner Activations

In addition to naming SoFi as its first presenting partners in 2025, CMA Fest has a number of new sponsors and activations ready to roll out during country music’s longest running festival June 5-8 in Nashville.

As part of an enhanced festival footprint, CMA Fest is also debuting a new Fan Alley. The activation area is located between the Chevy Riverfront Stage and Dr Pepper Amp Stage including partner giveaways and pop-up surprises.

As part of their multiyear partnership, SoFi is offering premium perks for members throughout the festival, including 25% cash back on select merchandise and concession purchases as well as access to the SoFi Plus Lounge at Riverfront Station, with a private bar, air conditioning, free merchandise and indoor restrooms. Members will also have chances to win tickets to the nightly shows at Nissan Stadium. 

Returning in 2025, are several CMA Fest staples including Busch Light, CELSIUS, Chevrolet, Dr Pepper, Good Molecules, Hard Rock, NÜTRL Vodka Seltzer and Wild Turkey. 

New for 2025, BODYARMOR will help fans beat the heat as the official sponsor of the CMA Fest Hydration Stations, offering free refreshment stops throughout the footprint. DUDE Wipes joins the festival with an activation at Fan Fair X inside Music City Center and free product sampling at select outdoor restrooms. And beauty lovers can find iT Cosmetics inside Fan Fair X, offering free product samples throughout the weekend. 

CMA Fest also welcomes first-time military activations from the United States Marine Corps, celebrating 250 years of service at “Marine Corps Alley” with equipment demos, a pull-up challenge, and performances by the world-famous 2nd Marine Aircraft Wing Band. The United States Navy features The Strike Group at Fan Fair X – a virtual reality experience highlighting Navy STEM careers. In Fan Alley fans can test their reflexes with elite drills from the NSWAC and on the Dr Pepper Amp Stage the U.S. Navy Band Country Current will perform live. 

USTA (United States Tennis Association) is making their debut inside Fan Fair X, offering an interactive experience where fans can learn and play Red Ball Tennis.

Also joining CMA Fest this year is “American Idol,” offering aspiring artists the chance to audition in-person in front of a producer for the season airing in 2026 on ABC. Auditions will be held at June 6 at Music City Center.

Other new and returning brand partners include AARP, Dillard’s, Dolly Parton’s SongTeller Hotel, Idahoan, Kawasaki, Oris Watches, PATRÓN Tequila, Rock & Roll Denim, Roper, Schwarzkopf, SugarBee Apples, Tennessee Air National Guard and Wickles Pickles.

CMA Fest support is also being provided by marketing partners including ABC, Amazon Music, American Songwriter, Apple Music, Audacy, Circle Country, Country Living, the Country Music Hall of Fame and Museum, Cumulus Media/Westwood One, ESPN, Fandango, Heartland, Holler, iHeartCountry, Major League Baseball, Music Choice, Music City Rodeo, Nashville Soccer Club, Nashville Stampede, Opry Entertainment Group, Pandora, Peloton, PEOPLE, SiriusXM, Spotify, Tennessee Titans, The Big 615 on TuneIn and The Wiggles. 

Official Stage sponsors for CMA Fest 2025 include:
Chevy Riverfront Stage – Presented by Chevrolet 
Chevy Vibes Stage at Walk of Fame Park – Presented by Chevrolet 
Dr Pepper Amp Stage at Ascend Park – Presented by Dr Pepper 
Good Molecules Reverb Stage at Bridgestone Plaza – Presented by Good Molecules 
Hard Rock Stage on Broadway – Presented by Hard Rock