VENU Announces New Aramark Hospitality Partnership And Preferred Stock Offering

Venu Holding Corporation (VENU) announced a strategic partnership with Aramark Sports + Entertainment as well as an 8.0% convertible preferred stock offering that will give shareholders access to loyalty perks.

The new collaboration brings Aramark on board for food & beverage concessions, artist and branded venue retail and facilities management (including custodial and grounds maintenance, cleaning and engineering services) across VENU’s amphitheaters, while also making an equity investment in the company.

The multi-venue agreement includes Sunset Amphitheater projects under development in McKinney, Texas, and outside of Tulsa, Oklahoma. The amps are scheduled to open in 2026. The deal also includes VENU flagship property, the 9,750-seat Ford Amphitheater in Colorado Springs, Colorado, where they will expand on their existing relationship.

Aramark will support VENU in delivering premium service across its fan experiences, including the company’s signature Luxe FireSuites and the members only Aikman Clubs, build in collaboration with NFL Hall of Fame quarterback Troy Aikman.

“VENU’s ‘fan-founded’ philosophy aligns perfectly with our commitment to creating unforgettable experiences,” says Alison Birdwell, President and CEO of Aramark Sports + Entertainment in a release. “We are thrilled to support their approach to transforming the live entertainment space and to help bring their groundbreaking vision to life.”

“When you combine the leading name in premium hospitality with our fan-first, experience-driven venues, transformation is inevitable,” states J.W. Roth, Founder, Chair and CEO of VENU. “From the very beginning, we’ve been searching for a strategic partner who wouldn’t just match our energy but exceed every expectation.”

Aramark serves more than 150 food and beverage and retail programs in professional and collegiate stadiums and arenas along with convention centers, cultural attractions and performance venues in North America. The company joins a list of VENU brand partners that includes Troy Aikman’s EIGHT Beer, Ford Dealerships, Boingo and Ryan LLC.

VENU is investing in the future and inviting music enthusiasts to do the same.

The company launched an offering of its 8.0% convertible Preferred Stock for accredited and non-accredited individual investors. The preferred offering gives shareholders an opportunity to earn an 8.0% dividend and to convert to VENU’s common stock, traded on the NYSE American under ticker symbol VENU. 

As part of the fan-owned model, shareholders can also unlock access to exclusive loyalty perks based on the level of investment, ranging from free concert tickets and custom signed guitars to all-inclusive concert experiences. Investors are not required to be accredited and any individual over 18 years of age is able to purchase shares at $15.00 per share.

“I built this company with the heart of a fan and as a seasoned entrepreneur,” adds Roth. “This Preferred Stock offering strengthens our ability to expand into key markets, while delivering exceptional fan-first experiences, and drives long-term shareholder value. As a public company, we’re proud to offer our community a chance to take an even more active role in the future of live entertainment.”