2025 Impact 50 Honoree: Andrew Klein

ANDREW KLEIN
President, AEG Presents Global Partnerships
AEG PRESENTS

PREVIOUS JOB: Tennis Instructor
LIFE-CHANGING CONCERT: ””Rush at Radio City / Funky Meters at Tipitinas.”

Promoted to AEG Presents’ president of global partnerships in February, Andrew Klein has more than two decades of experience merging brands with bands, venues and festivals.

With responsibility for sponsorship sales across AEG Presents’ full roster of tours, festivals and 55-plus venues, Klein says, “The days of hanging a banner and distributing complimentary tickets to corporate partners are long gone.”
In a business where you are only as good as your last campaign, Klein is sitting pretty following the sponsorship successes at Coachella and Stagecoach in April. These include everything from the new, pyramid-like Red Bull Mirage and popular Heineken House with its own programming at Coachella, to providing fans with Neutrogena sunscreen to Toyota’s line dancing activation at Stagecoach and record-breaking livestreaming deals with YouTube at Coachella and Amazon at Stagecoach.

“Our corporate partnerships were not just bigger programs, they were deeper, more strategic and better aligned with what today’s partners demand – full funnel campaigns, measurable ROI and bold creative,” adds Klein.

Next-level results require attention and Klein promoted a new layer of SVPs to help “sell and service” all of AEG Presents’ deals with “unprecedented” results.
With volatile and unpredictable economic conditions, sponsorship sales certainly aren’t getting any easier, either.

“As a sales team, we are working closely with our existing partners and being flexible with their activation executions and we are also identifying categories of business that are not affected, which are not easy to find,” Klein offers.

Looking ahead, Klein is focused on developing capabilities to leverage AEG’s music assets’ IP to innovate marketing campaigns that hyper-target audience segments with custom content.

“I know, that’s a bit more complicated than a banner and a ticket,” he says.