2025 Impact 50 Honoree: Lucy Dickins

LUCY DICKINS
Global Head of Contemporary Music & Touring
WME

LAST JOB NOT IN THE BIZ: “Label manager at a record company.”
LIFE-CHANGING CONCERT: “Prince’s ‘Purple Rain’.”

It’s been another stellar, enviable year for the music department at WME, helmed by Lucy Dickins, the most senior woman within the major music agencies.

“It’s been quite the year so far for our division – Billie Eilish’s ‘Hit Me Hard And Soft’ world tour, Linkin Park’s sold-out ‘From Zero’ world tour, Shakira’s ‘Las Mujeres Ya No Lloran’ world tour, Usher’s 10-night sold-out run at The O2 in London, and Coldplay breaking the record for the largest stadium show of the 21st century at Narendra Modi Stadium in Ahmedabad, just to name a few,” she says. “We’ve booked thousands of performances in recent months, as well as major festival slots ranging from headliners to debuts for Hozier, Olivia Rodrigo, Benson Boone, Luke Combs, and many more. 

“Up next, Zach Bryan has sold out the biggest stadium in the U.S. with 112,000 tickets for a show this coming September at Michigan Stadium. … Backstreet Boys will play 21 shows at the Sphere in Las Vegas starting in July, and Dua Lipa is set to headline a global tour including two nights at Wembley Stadium. It was also exciting to sign both The Weeknd and Andrea Bocelli in recent months – the latter via a record-breaking deal brokered with AEG.”

And if that’s not enough (and it’s plenty), there was the paradigm-shifting Adele residency at a bespoke stadium in Munich.

The 10-date “Adele In Munich” residency drew more than 730,000 fans to a purpose-built 73,000-seat stadium in Munich’s Messestadt Ost, a trade fair park in Germany. It was the bestselling non-Vegas residency in history.

Dickins joined WME in 2019, leaving International Talent Booking, the agency started by her father Barry. She began her WME stint running the agency’s London office. 

During the pandemic, she spearheaded WME’s Virtual Appearances Group, creating ticketed virtual events at a time when in-person shows were put on hold. She was promoted to her current role in 2022 and relocated to Los Angeles.