CTS Eventim Consolidates Marekting & Media Expertise In New Business Unit

CTS Eventim is establishing a dedicated business unit called Media House, “to unlock new potential in marketing, reach and content experience,” according to the press announcement.

Dr Marc Schumacher will lead the development and operations of the new unit as senior vice president Media House effective July 1, 2025. The experienced brand and media manager will report to CTS Eventim CEO Klaus-Peter Schulenberg.

Media House is described by CTS Eventim as “a new core unit where marketing expertise and media know-how will be consolidated under one roof. It will act as a creative hub, helping artists and promoters, among others, to achieve even greater reach and visibility through tailor-made marketing strategies. At the same time, fans can look forward to exclusive content and new formats.”

The Media House will play “a key role in the continued development and internationalisation of the Eventim brand.

After obtaining his degree in business administration, Dr Marc Schumacher began his professional career at fashion retailer Breuninger in 2001. At the same time, he completed his MBA and doctorate at the Leipzig Graduate School of Management before moving to the Tom Tailor Group in Hamburg as chief retail officer in 2008.

In 2015, he became managing director of brand and retail specialist LIGANOVA, where he was responsible for brands like Mercedes-Benz, Adidas, Nespresso and Chanel. In 2021, Dr Marc Schumacher was appointed CEO of Avantgarde, a brand experience agency whose clients include top brands such as Porsche, Bose and Lufthansa.

Klaus-Peter Schulenberg, CEO, CTS Eventim, commented, “I am very pleased to welcome Marc to CTS Eventim. By establishing the Media House, we are creating a new, strategically important unit that will further expand our marketing expertise and strengthen our market position in the long term. Marc brings extensive experience from leading companies and agencies, combining creative excellence with a strong entrepreneurial spirit. His expertise will be instrumental in driving the further development of our brand and significantly increasing Eventim’s visibility in the cultural and social sphere.”

Dr Marc Schumacher added, “I would like to thank Klaus and the Management Board for their trust and I am really looking forward to this exciting task. The Media House offers the opportunity to create excellent content and to draw on almost infinite possibilities. I am highly motivated to build a new team and establish a strong foundation for a great future together with my colleagues at Eventim.”

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