CTS Eventim Appoints Thorsten Schäffler As Chief Product Officer

CTS Eventim has appointed Thorsten Schäffler as its new chief product officer, effective July 16.

In his new role, Thorsten Schäffler will be responsible for product management across all B2B and B2C products and will further develop the CTS Eventim Group’s overarching product strategy.

“A key focus will be the increased use of generative AI to provide promoter clients with even more precise data analysis and predictive models to support informed decision-making. Fans, in turn, will benefit from an enhanced customer experience and further developed recommendation marketing, among other improvements,” according to the press release announcing Schäffler’s appointment.

Schäffler will report to Karel Dörner, CTO of CTS Eventim.

Schäffler studied International Business at Reutlingen University in Germany, and earned a Master of Business Administration (MBA) at Tecnológico de Monterrey in Mexico. In 2014, he completed his doctorate in cooperation management at WHU – Otto Beisheim School of Management in Germany.

He began his professional career as a project manager at the Boston Consulting Group in Munich, leading strategy-, process- and data-driven transformation projects. After a stop at online furniture retailer Westwing, he joined mobility provider Flix in
2015, where he played a key role in building and scaling the product and tech organisation as vice president online product. Most recently, Schäffler was chief digital product officer at Enpal, Europe’s rapidly growing market leader in photovoltaic systems.

Karel Dörner, CTO, CTS Eventim, commented, “I warmly welcome Thorsten to the EVENTIM family. As an experienced product manager and proven expert in the development and implementation of digital product strategies, he will, among other things, drive the use of generative AI and transform innovative ideas into customer-oriented offerings. With his support, we will not only strengthen our position as a global ticketing brand but also continue to expand it.”

Schäffler added, “I would like to thank Karel and the entire executive board for their trust, and I’m very much looking forward to my new responsibilities. Building on CTS Eventim’s high-performance and reliable technologies, my team and I will develop new products, solutions and services to help promoters become even more efficient and realise their full potential. We will also offer fans even greater relevance and guidance in the ever-growing world of live entertainment.”

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