Co-op Live Manchester Launches Ticketmaster’s Virtual Venue

Co-op Live has become the first arena outside of North America to launch Virtual Venue, Ticketmaster’s 3D tool that lets fans preview their seats, including the view they offer, before making a purchase.

Virtual Venue simulates 360-degree views from every seat in the arena, whether on mobile or desktop, so fans can compare sightlines, and make more informed decisions when buying tickets.

Previously only offered in North America, this marks the first implementation of Ticketmaster’s Virtual Venue technology in a European arena.

Guy Dunstan, senior vice president and general manager, Co-op Live, commented, “At Co-op Live, we’re always looking for ways to enhance the fan experience, and launching Virtual Venue is another big step forward. This technology gives fans the power to choose their perfect seat with total confidence and helps us showcase everything the arena has to offer, whether you’re booking a ticket for your favourite artist or exploring a premium space for a big night out, we’ve got it.”

Andrew Parsons, managing director, Ticketmaster UK, said, “Virtual Venue combines the pinnacle of our technology— 3D views, seamless ticketing integration, and an unmatched user experience. Launching with Co-op Live, our world-class arena partner, sets a new standard for live entertainment and reinforces our shared commitment to putting fans first.”

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