Knitting Factory Presents Named As Exclusive Talent Buyer For Wisconsin’s The Argo 

Knitting Factory Presents has been announced as the exclusive talent buyer for Milwaukee entertainment group The Argo’s new venue located just north of Milwaukee.

The 750-capacity entertainment hall is being constructed on the promises of the historic Fox Bay Theater in Whitefish Bay. The Argo will include a full-service bar and kitchen, as well as an event space that can be used for weddings, festivals, private celebrations, and more. The venue is expected to open in the fall.

“I am thrilled to officially announce our partnership with The Argo and Knitting Factory Entertainment,” Knitting Factory CEO Morgan Margolis said in a statement. “This collaboration marks a new chapter in our commitment to delivering exceptional live music experiences and we’re honored to be partners with such a deep-rooted music team that The Argo brings to the table.”

Knitting Factory Presents’ SVP James Irvine, who will book The Argo from KFE’s offices in Colorado, says: “Knitting Factory is excited to be booking this beautiful new venue in Whitefish Bay. The room hits our sweet spot in terms of capacity and energy, an ideal space for unforgettable live shows and events. It’s being brought to life by three genuinely great people – Andrew J. Coate, Adam Powers, and Josh Bryant—whose commitment to music and community makes this a project we’re proud to support.”

An announcement from Knitting Factory Entertainment’s PR team notes that “KFE’s strategic leadership as The Argo’s primary talent buyer allows it to leverage extensive industry connections and deep-rooted relationships with artists, facilitating curated lineups that are both artistically compelling and commercially successful.”

The Argo’s commitment to artists includes a pledge to “donate $1 from every ticket sold to support music industry well-being, prioritizing programs in mental health, sustainability, and longevity.”

Ahead of the fall opening, The Argo has booked a free summer/fall concert series at Ivanhoe Plaza featuring a number of Milwaukee musicians including Alyssia Dominguez, Wire & Nail, Justin Witte, Chris Haise Band, Josh Bryant, Adam Powers, Violet Wilder Haley Klinkhammer, Ben Mulwana, Gold Steps, and Orlando Peña.

“Our vision for The Argo is to create a space where people can come together for unforgettable experiences—whether that’s a show, a celebration, or just a great night out,” said Adam Powers, CEO of The Argo. “This is about filling a real need in Milwaukee for a place that’s built for music, built for community, and built to last.”

Coate adds, “As we brought this concept to life, it was clear to us that Knitting Factory Presents was the perfect independent booking partner, not only because of their wealth of experience, but also their aligned values and vision for what The Argo can become.”