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TKO Artist Management Adds New Team Member, Promotes 2 Employees

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Ella Bare (left) is TKO Artist Management’s newest addition. The company also announced the promotions of Eric Gundrum (middle) and Jordan Bernal (right). (Courtesy TKO Artist Management)

TKO Artist Management continues to expand and develop its staff members, announcing the promotions of Eric Gundrum and Jordan Bernal as well as the addition of Ella Bare to the team.

“These developments reflect the culture we’ve worked hard to build—one that values growth, hustle, and a deep commitment to our artists,” Cassie Petty, general manager of TKO Artist Management, said in a statement. “We’re excited to see Ella, Eric, and Jordan thrive in their new roles.”

Gundrum was elevated from management coordinator to manager and will oversee day-to-day operations for Mac McAnally and Scotty Emerick, singer-songwriters who were part of Jimmy Buffett’s Coral Reefer Band. Gundrum graduated from Belmont University’s music business program and started as an intern at TKO and moved into operational and personal assistant roles. He’s worked on the road with Jamey Johnson, Jackson Dean and Mac McAnally and boasts experience in social media strategy.

Bernal previously served as an executive assistant to the president and was promoted to management coordinator, supporting management teams for Jamey Johnson, Jackson Dean, Mac McAnally and Scotty Emerick. The Cal Poly San Luis Obispo grad moved to Nashville in 2021 and interned at TKO and worked at Troubadour Golf Club before joining the management company full-time in April of 2022.

TKO also hired Bare to take on the role of executive assistant to the company founder and President, TK Kimbrell. Bare is a Nashville native and graduated from the University of Alabama last month with a degree in marketing and minors in advertising and public relations. Her father, uncle and grandfather all worked in the music industry, and she interned with Big Loud’s marketing team as well as the publicity department at Warner Music Nashville. She also managed social media content for her grandfather, Country Music Hall of Fame singer-songwriter Bobby Bare.

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