Oak View Group’s Third Annual Theater Alliance To Take Place At YouTube Theater

Oak View Group (parent company of Pollstar) is hosting its third annual Theater Alliance Gala presented by DeKuyper on Oct. 14, with the event scheduled to take place at YouTube Theater.

Tickets for the signature event are on sale now, with this year’s Impact Award honorees including Alex Hodges, CEO of Nederlander Concerts, and Aaron Egigian, founding lead of Artistic Programming at the Segerstrom Center for the Arts.

“The gala promises to be an unforgettable evening, bringing the industry together from all across the country to celebrate those who work tirelessly on stage and behind the scenes in these timeless venues,” Joe Giordana, vice president for OVG Alliances, said in a statement. “We’re looking forward to a night of inspiration, community and shared commitment to the future of the stage while raising critical support for the Theater Alliance member’s ongoing efforts.”

Hodges has spent his five-decade career shaping the industry as a concert promoter, talent agent, personal manager and corporate executive, working with the likes of Otis Redding and Stevie Ray Vaughan. Egigian recently retired from a 39-year tenure at Segerstrom Center for the Arts.

“The Theater Alliance Gala is a valuable opportunity to spotlight the important work the Alliance does year-round including expanding shared resources, increasing visibility and championing nontraditional programming,” Noël Mirhadi, Senior Director for OVG’s Theater Alliance, said in a statement. “We’re thrilled to honor leaders like Alex and Aaron, who embody the spirit of the Alliance by shaping the industry, creating opportunities and ensuring live theater continues to thrive.”

This year marks the first time the event is set to take place on the West Coast and will feature live performances, exclusive auction items and more.

“Hosting the Theater Alliance gala at YouTube Theater at Hollywood Park is a tremendous honor, Russell Gordon, vice president and general manager at YouTube Theater at Hollywood Park, said in a statement. “As a dedicated member of the Theater Alliance and this dynamic community, we’re not just celebrating the honorees, we’re also showcasing the unparalleled experience our venue offers, solidifying its place as a top destination for live entertainment.”

To learn more about the Theater Alliance gala, click here.