Legends/ASM Global Named Venue Manager and Hospitality Operator For Acrisure Amphitheater And Amway Stadium In Grand Rapids

The Grand Rapids-Kent County Convention/Arena Authority (CAA) is expanding its existing partnership with Legends/ASM Global naming the company as the venue manager and food and beverage provider for the new Acrisure Amphitheater and Amway Stadium.

The management agreement between CAA and Legends/ASM Global now spans five premium sports and entertainment venues in the region including Van Andel Arena, DeVos Performance Hall and DeVos Place convention center.  

The latest amendment to the management agreement takes effect July 1, 2026, for a 15-year period with a 10-year renewal option, continuing a successful 30 plus-year relationship between the CAA and Legends/ASM Global.

“Kent County is home to some of the premier entertainment, tourism and convention facilities in the country, and the addition of Acrisure Amphitheater and Amway Stadium further elevates our position,” states Rick Winn, CAA Chairman in a release. “We are proud to host hundreds of thousands of visitors every year in our community, but none of it would be possible without our partners at Legends/ASM Global.”

Set to open in May 2026, Acrisure Amphitheater is an important cornerstone in a larger endeavor to transform 31 acres along the Grand River creating a riverfront green space with public access that connects and serves the entire community.
 
The 12,000-plus capacity amphitheater will be a state-of-the-art professional performing arts space. It is expected to draw national touring acts and showcase local talent. With more than 300,000 visitors anticipated per season, the venue will include a variety of seating options with multiple price points, including an upper and lower concourse, fixed and lawn seating, suites, a terrace and VIP pavilion.
 
The 8,500-seat Amway Stadium is expected to open in spring 2027. The facility will be home to the new Grand Rapids-based MLS NEXT Pro soccer team. Anticipating over 160,000 visitors per season, the stadium will host 17 professional events and another 50+ for youth, college and amateur clubs. The stadium will be flanked by an open plaza and space for pre-game gatherings. The facility will include multi-levels of tiered seating, including suites, loge boxes and options at various price points, with an open concourse that connects guests to the game.

ASM Global began its relationship with the CAA in 1994, overseeing DeVos Performance Hall and DeVos Place (formerly the Grand Center) and added the Van Andel Arena two years later.

“Having personally been part of the successful operation of our three venues for over 25 years, it’s incredibly exciting to expand our portfolio in service of the Grand Rapids community and its visitors,” states Richard MacKeigan, General Manager of Van Andel Arena, DeVos Place and DeVos Performance Hall. “The addition of Acrisure Amphitheater will enhance the city’s already vibrant cultural and entertainment scene along the Grand River, while Amway Stadium promises to be a dynamic, multi-use sporting destination.”
 
The Legends/ASM Global team “continues to raise the bar with best-in-class sales, service and technologies to attract and impress visitors from across the country,” continues Winn. “Thanks to their global presence, they are able to share with an international audience how Kent County is a top destination to host events of all varieties.”

Legends/ASM Global will provide on-site staff and manage the daily operations of the amphitheater and soccer stadium, including event booking and management, marketing, box office management for ticketed events, vendor contracting, facility upkeep and maintenance, and licensing and permits. The company will also oversee all food and beverage operations, including general concessions, premium clubs and suites, and catering.

Live Nation has committed to a long-term partnership with the CAA for Acrisure Amphitheater, solidifying its commitment to supporting and enhancing the venue’s operations and programming. As part of this agreement, the company will play a key role in both booking and managing events at the amphitheater, working closely with stakeholders to bring a range of performances and experiences to the community.