Industry Vet Carl Thomas Tapped By Ticketing Tech Platform Project Admission

Ticketing tech platform Project Admission has brought in industry expert Carl Thomas as a senior strategic adviser, to help accelerate growth and expand the company’s footprint across sports and live entertainment.

Thomas most recently helped lead ASM Global’s sales and platform development.

“We are thrilled to welcome Carl to the Project Admission team,” said Stephen Glicken, CEO and co-founder of Project Admission. “His unparalleled insight and proven leadership in navigating complex business landscapes align perfectly with our mission to innovate and simplify the way tickets are bought, sold and experienced.”

As senior strategic advisor, Thomas will support Project Admission’s continued growth by advising on market expansion, partnership development and revenue strategy. His guidance comes at a time when the company is deepening its footprint across sports, live entertainment and broader ticketing ecosystems to provide enterprise-level offerings to key stakeholders in travel, touring properties and event discovery verticals. Thomas said, “This is a great opportunity, and I look forward to helping Project Admission continue to drive transformation, revenue growth and innovation across the sports, entertainment and technology sectors.

Other previous roles held by Thomas include CRO of Hookit, CEO of X-1 Audio, CMO and CRO of Tickets.com and senior vice president at Universal Studios, according to the announcement. He has engineered more than $500 million in strategic partnerships and scaling organizations in high-growth and start-up environments.

Project Admission, integrated with major ticketing companies, offers additional tools, features and functionality for live sports and entertainment entities, including ticket management premium sales and customized group offers.

“This is a great opportunity, and I look forward to helping Project Admission continue to drive transformation, revenue growth and innovation across the sports, entertainment and technology sectors,” Thomas said. “We are uniquely positioned to elevate the status quo while providing a seamless and elegant user experience for fans, event promoters and venues.”