KMJ Entertainment Partners With Seat Unique In The UK To ‘Reinvent Premium Fan Experiences’

Seat Unique has become “the official premium ticketing and hospitality partner for KMJ Entertainment Group (KMJ), and its family of industry-leading live events brands,” according to a press release from KMJ.

Seat Unique, by its own admission, is a “platform connecting fans with official premium tickets and hospitality packages for unforgettable live experiences in sport, music and culture.”

As part of a multi-year partnership, Seat Unique will provide fans with “exclusive access to specially curated premium fan experiences” across KMJ’s portfolio, which includes the brands Kilimanjaro Live – the tour promoter for iconic acts such as Ed Sheeran, Gorillaz, and Stereophonics – and Fane, the company’s spoken word business.

Seat Unique creates experiences that bring fans closer to the action on stage, and closer to their idols. And as every promoter Pollstar has been speaking with over the past couple of years has confirmed, fans are willing to pay premium for truly unique experiences.

For KMJ, the partnership “unlocks the ability to meet the growing demand for extraordinary premium experiences, through Seat Unique’s vast distribution network,” the press release continues.

The first event realized under this new partnership is former U.S. president Barack Obama’s visit to the UK in September.

Comments:

Stuart Galbraith, CEO of KMJ: “More than ever fans and audiences are seeking out elevated experiences. Working with Seat Unique will help us at KMJ to unlock these experiences and deliver them at scale. Working in partnership, we can maximise the premium opportunities we can offer whilst ensuring exceptional quality in their delivery and fair pricing for fans.”

Robin Sherry, CEO and founder of Seat Unique: “This partnership allows us to break new ground by creating moments that go beyond the ticket and beyond what fans expect from traditional hospitality. By working directly with KMJ’s world-class promoters and the artists themselves, we can deliver experiences that are authentic, original and genuinely unforgettable. We’re excited to help KMJ bring this to life at scale, while continuing to champion fan protection and fair access in live entertainment.”

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