Dynamic Talent International Hires Eileen Mercolino As Senior Vice President Of Brand Partnerships

Dynamic Talent International has appointed Eileen Mercolino to Senior Vice President Of Brand Partnerships, in which she will lead brand strategy and partnership development across the company’s expanding roster and entertainment initiatives. She previously held senior leadership roles at Danny Wimmer Presents, Gibson Brands, SPIN, Disney, Good Things Agency, Live Nation, 20th Century Fox Films and the Vans Warped Tour.

Mercolino has more than 20 years of experience in the music, entertainment, and brand strategy space, having led partnerships and multi-channel activations for brands including Microsoft, Pepsi, McDonald’s, Starbucks, Coca-Cola, Major League Baseball, P&G, and Brown-Forman.

“It was an absolute no-brainer to bring on an industry veteran with the track record Eileen has,” Trevor Swenson, CEO of Dynamic Talent International, said in a statement. “Having her as the Senior Vice President of our Branding and Sponsorships division will result in new opportunities for our in-house clients and all the external business we have developed in this space. Dynamic Talent is thrilled to have her join the team!”

This week’s announcement notes that Mercolino will focus on “high-impact collaborations that align artists with brands in ways that drive revenue and create real fan engagement.” 

“Dynamic Talent is building something truly fresh and ambitious in the brand partnerships space,” Mercolino said. “I’m excited to bring my experience, network, and love of music to the table and to create meaningful collaborations that deliver real value for both brands and artists.”

Mercolino’s hire follows last week’s news that Dynamic Talent International was adding to its growing team with the addition of three new agents including Senior Agent Chris Swartz, Junior Agent and Administrator Tim Fogg and Agent Gemma Milroy.

Dynamic Talent International is a full-service entertainment agency representing a roster of artists and creators across music, sports, and media, with offices in Los Angeles; Sacramento, California; Nashville, Tennessee; and Poland. Visit https://www.dynamictalent.com/ for more information.