Morgan Wallen’s Sticks Management Adds Client Gavin Adcock, Manager Saxon Curry

Sticks Management, the artist management firm started by Morgan Wallen and his agent Austin Neal in 2024, has expanded with the addition of artist manager Saxon Curry and client Gavid Adcock.

Both hailing from Georgia, the two began working together in 2023 when Curry was with talent agency WME, later becoming Adcock’s manager. Adcock, who signed with Warner Music Nashville in spring 2024, has seen more than 1.2 billion U.S. streams from recent singles released, including his most recent, “A Cigarette,” which has racked up more than 150 million streams and RIAA platinum certification.

Adcock’s sophomore album, Own Worst Enemy, drops this Friday, Aug. 15, following up on his major label debut from August 2024, Actin’ Up Again, which the announcement says was the most streamed country debut album of the year, with more than 500 million streams to date. 

Adcock is set to open for Morgan Wallen this weekend in Cleveland, Ohio, as part of the “I’m The Problem” stadium tour, and kicks off his own headlining “Need To Tour” on Aug. 21.  Dates include venues like Ford Amphitheater in Colorado Springs, Salem Civc Center in Virginia, The Factory in St. Louis, Stage AE outdoors in Pittsburgh and more, with dates into November.  

In addition to Sticks Management, Adcock is represented by WME for booking and Kella Farris with Farris, Self & Moore for business management.