CashorTrade Announces Exclusive Bourbon & Beyond Festival Pass

CashorTrade, the face-value, fan-driven ticket exchange known for exclusive ticket drops with artists like Phish, Billy Strings and many others, has partnered with festival producer Danny Wimmer Presents’ Bourbon and Beyond festival in Louisville to offer a special “Angel’s Envy Beyond VIP” single-day pass, a first for the event. The partnership is intended to make premium festival access fairer and more affordable for fans looking to score high-demand tickets.

With only 35 passes available per day, at a price tag of $599, only available through CashorTrade, the ticket drop is not merely a transaction but allows fans to buy in to the face-value-based platform knowing their passes are coming from a primary source and can be easily exchanged or without falling victim to scams, people looking to profit from resale or other problems that plague the world of high-demand tickets.

The ticket drop goes live on Monday, Aug. 25.

“DWP throws unbelievable events, like Bourbon and Beyond and Aftershock, and all of their events are really gaining notoriety amongst the festival scene,” says Sarah Marasco, partnerships success manager at CashorTrade. “Whenever that happens, it always feels like resale and secondary market becomes this kind of dirty word, where in reality, if you can keep it at face value, if you can keep it in a fan ecosystem, all it does is benefit the partners and makes it so you actually know that fan who walks through the door. Now, all that data gets shared with the partner, they exist inside of this good ecosystem, and the fans can communicate and help each other out.”

The Angel’s Envy Beyond VIP passes at the event, which takes place Sept. 11-14 in Louisville, Kentucky, promise an an exclusive festival experience, with dedicated viewing areas at main stages, an air-conditioned lounge, express entry and complimentary drinks and specialty bourbon pours. It’s typically offered as a four-day pass, making this year a first.

“It’s pretty typical that festivals will only put out their single-day passes getting closer to the event,” says Marasco. “These are only going to be available as a will call pickup, which adds to the exclusivity. You come pick up this wonderful package, you get your wristband, you get to meet your concierge, you get some merch waiting for you. It will probably be some folks who maybe just geographically are a little closer and we’re holding out for some single-day passes to hopefully become available.”

The four-day event this year features artists like Noah Kahan, The Lumineers, Sturgill Simpson and Phish, the band that in many ways began CashorTrade, whose founding brothers Dusty and Brando Rich used to set up tents outside gigs to help fans trade tickets, largely inspired by the chance of scoring Phish tickets.

The Phish relationship surely factors in to the ticket drop, but CashorTrade is hoping to continue to expand its presence at the large-scale, multi-genre event, which last year attracted up to 60,000 people per day and won the Pollstar Award for Music Festival of the Year.

“There are so many audiences that make sense for us here at this particular festival, which is really lovely,” says Marasco, noting Noah Kahan and Mumford and Sons as artists the platform has worked with. “There is really truly something for everybody. Sturgill Simpson is a big audience for us already, and then even some of the smaller names we’ve done giveaways with already, Pigeons Playing Ping Pong is a direct partner of ours, and we’ve done giveaways with Tedeschi Trucks and Noah Kahan, so it’s really kind of a perfect partnership.”

The festival previously used Lyte as a ticket exchange platform, before the company shut down last year.