Messina Touring Group Names Rachel Powers VP

Messina Touring Group promoted Rachel Powers to Vice President from her previous position as Vice President of Marketing, “reflecting her expanding role within the company and her continued impact on the live entertainment industry.”

“It’s an absolute honor to continue growing with a company known for its unwavering commitment to artists, always putting them and their best interests first,” Powers said. “I’m fortunate to work alongside some of the most talented professionals in the business, many of whom have helped pave the way for me. It’s been a privilege to support some of the best artists and their incredible teams. I’m especially grateful to Louis for his mentorship and for believing in me – this opportunity means the world.”

In addition to prior responsibilities of co-leading the marketing department and overseeing tour marketing for Blake Shelton, Eric Church and Zac Brown Band, the new role expands Powers’ focus beyond marketing to include broader oversight and high-level decision-making, cross-functional leadership and driving overall growth for the business

Powers has been a driving force behind some of country music’s most successful tours. Since 2017, she has overseen tour marketing for Shelton, from his “Doing It to Country Songs Tour” to his upcoming 2026 “Live in Las Vegas” residency at The Colosseum.

She leads marketing for Church’s “Free the Machine Tour,” following her work on his “The Gather Again Tour,” which sold more than 860,000 tickets and grossed $100 million, and Church’s “Double Down Tour” in 2019, which sold more than 770,000 tickets, grossed nearly $72 million and made history as the first solo headliner at Nashville’s Nissan Stadium.

Powers was a member of Pollstar‘s inaugural Impact: NextGen list in 2019.