VNC Panel Announcements: Spotlight On Latin America; Stirred, Shaken & Zero-Proof 

Las Vegas is just about ready to welcome VenuesNow Conference 2025, which starts on Tuesday with a half-day of programming dedicated to sustainability. Details have been confirmed for two panels that take place on Thursday: “Spotlight on Latin America” and “Stirred, Shaken & Zero-Proof: The Art (and Business) of the Perfect Pour.”

The eighth annual VenuesNow Conference will take place Sept. 9-11 at Resorts World Las Vegas. Presented by Lockton and Oracle, the event marks the debut in the entertainment capital of the world and the first time VNC has expanded to three days.

VNC is the preeminent forum for live events, sports, and cultural venue owners and partners to explore industry dynamics, share best practices, and discuss future trends. This year, the three-day conference will feature sessions on bookings, hospitality, premium experiences, technology, and a new half-day of curated programming focused on sustainability across all venue types, touching on energy, water, and waste management, along with strategies to strengthen financial performance, corporate partnerships, and guest experience.

Registration for VenuesNow Conference is open now at venuesnowconference.com.

Thursday  9/11/2025 9:45 am – 10:30 am 
Spotlight on Latin America Sponsored by Samsung

This analysis of the current state of the Latin American sports and entertainment facilities landscape, including overview of market conditions and the future of development in the territory, will include major stakeholders in the marketplace and information about particulars about what sells and tips about fan engagement in this vital market.

Speakers
Luz Ángela Castro, CEO, OCESA Colombia
Wesley Elizabeth Cullen, Managing Director, Latin America, Oak View Group
Juan Pablo García Castro, CEO, FACTOR
Sabrina Galante, Associate Principal, Business Development Director LATAM, Populous
Claudio V. C. Macedo, Senior Vice President of Strategic Expansion, 30e Group

Thursday 9/11/2025 12:15 pm – 1:00 pm 
Stirred, Shaken & Zero-Proof: The Art (and Business) of the Perfect Pour

The session you won’t want to miss…part masterclass, part cocktail theatre. This engaging, interactive panel brings award-winning mixologists and venue F&B leaders on stage to craft signature cocktails and zero-proof creations live, while unpacking the deeper strategy behind every pour. With drinks accounting for up to 70% of F&B revenue, what’s in the glass isn’t just about flavor, it’s about branding, guest satisfaction, and bottom-line results.

Speakers
Jacqueline Einfeldt, Concessions Director, Dr. Phillips Center
Marisa Flynn, VP, Business Development, Oak View Group
Justin Razza, Director of Beverage, OVG Hospitality, Oak View Group
Stephanie, LoSasso Director of Purchasing, PHX Arena / Oak View Group