Claire Haffenden Launches Haffenden & Co Event Management & Artist Services

After three decades as director of artist relations and events at Universal Music UK, Claire Haffenden today announced the launch of her new venture, Haffenden & Co.

With her new company, Haffenden aims to move “beyond traditional event planning and artist support, offering a comprehensive, bespoke, 360-degree end-to-end service,” according to the press announcement.

This service includes a proactive, and bespoke strategy when it comes to event and experience planning; full-service execution, where Haffenden & Co manages every detail from start to finish; access to the extensive network of suppliers and venues Haffenden has built over her career; a boutique and personal approach, ensuring clients feel listened to and understood; and more.

Haffenden is a trusted figure in the music and entertainment industries, having shaped some of the sector’s high-profile moments over the last three decades.

As well as leading Universal Music UK’s BRIT Awards parties, her portfolio includes producing live performances at some of London’s iconic venues, and curating private celebrations for some of the world’s biggest artists and VIPs.

Bbeyond events, Haffenden has been developing artist counselling initiatives and mentoring emerging talent – wealth of expertise that defines the vision and delivery of Haffenden & Co.

Claire Haffenden commented, “While my work spans high-profile productions and global talent, it’s the behind-the-scenes precision and thoughtful execution that define my style. The creative landscape is shifting, and there’s a growing need for a more flexible, personal service that’s deeply in tune with individual needs. It’s not just about curating experiences; it’s about creating meaningful, memorable moments that genuinely reflect the client’s vision. Whether it’s a major brand activation, artist launch, executive gathering, or a private celebration, we deliver every detail to the highest standard, with discretion, care, clarity and purpose”

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