Independent Artist Group & Cobra Agency Form Alliance

Independent Artist Group (IAG) and Austria-based Cobra Agency have announced a strategic investment to strengthen their international presence and expand opportunities for artists across the rock and heavy metal landscape.

“The alliance brings together two like-minded agencies with complementary strengths, each maintaining its independence and unique roster while working hand in hand to create new pathways for their clients worldwide,” the press announcement states.

Founded in 2017, Cobra Agency, headquartered in Salzburg, Austria, has built a reputation as a leading rock and metal booking agency, representing artists such as Slipknot, Sabaton, Godsmack, Amon Amarth, Powerwolf, Slaughter To Prevail, Trivium, King Diamond, In Flames, Polaris, and Nothing More.

IAG, meanwhile, continues to grow its global reach with a roster that includes Billy Joel, Metallica, 50 Cent, Mary J Blige, Def Leppard, Ghost, Sleep Token, Mötley Crüe, Disturbed, BigXthaPlug, Rod Stewart, Neil Young, The Strokes, NeYo, Nora Jones, Falling In Reverse, Five Finger Death Punch, and Pantera, among others, many of whom the agency represents on a worldwide basis.

“At the heart of this partnership,” the press announcement continues, “lies a shared commitment to artist development, entrepreneurial spirit, and delivering innovative live experiences. Together, IAG and Cobra Agency will strengthen their networks across the globe, enhancing the services they provide to their artists while maintaining the independence and identity of both companies.”

Nick Storch, EVP, Global Head of Artist Development, commented, “Günther and Dominik have been great allies and it only made sense to make our relationship more formal. Cobra views artist development in the same way we do and I am thrilled to be able to continue to grow more artists together for years to come.”

Günther Beer, CEO and co-founder of Cobra Agency, added, “I’ve admired IAG’s work for a long time. They’re one of the world’s leading agencies. Teaming up now feels like a natural evolution. This partnership will unlock new potential and create outstanding opportunities for our artists worldwide.”

Fellow co-founder and CEO Dominik Meyer said, “We are incredibly excited to announce our new partnership with IAG. This collaboration marks a significant milestone for Cobra Agency as we continue to expand our global reach. IAG shares our passion for innovative, artist-first strategies, and together we are confident that we will elevate the level of service and creativity we bring to the live entertainment industry.”

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