SiR, Ari Lennox & Jordan Ward To Perform at Debut Broccoli City Exchange 

Cultural collective Broccoli City – which is behind the community-driven music festival of the same name – has teamed up with Live Nation Urban to put on the debut Broccoli City Exchange. The Los Angeles event is described as a cultural-shaping experience merging music, art, comedy, food and community, with performances from SiR, Ari Lennox, Jordan Ward, RJMrLA and more. 

Broccoli City Exchange is scheduled Sunday, Nov. 9, 2025 at the BeeHive in Los Angeles. This week’s announcement goes on to say that Broccoli City Exchange is “a platform designed to amplify changemakers and connect LA’s most dynamic brands, creatives, and community organizations in a space that is premium yet accessible. At the heart of the event is the aim to embody Broccoli City’s mission of “community over competition.” 

Additional confirmed performers include Skyla Tylaa, Kenyon Dixon, ESTA, Kal Banx, DJ David (Club 1BD), Falcons & DJ Supernova (of Pangea Sound), Phabo, DJ Hunny Bee, The Basement LA, DJ R-Tistic, DJ Money, Hourglass and DJ Earry Hall. Plus, there will be special appearances from India Love, BlasianBabyLola and Hartbeat Presents: Hot Mic.

As part of its “marketplace and experiences,” the event will feature curated collabs with UNION, SUPERVSN, Kids of Immigrants, Marathon Clothing, CARROTS, along with an all-women vendor village in partnership with Black on the Block.

The food lineup will be made up of local culinary favorites, featuring MARATHON Burger and Viarae. Activations include Viarae by Issa Rae, Sienna Naturals by Issa Rae & Hannah Diop and Blue Note LA, as well as a fine art gallery curated by Context Projects. 

In reflection of the event’s commitment to uplifting local communities and grassroots initiatives, The Broccoli City Exchange is partnering with Social Justice Learning Institute, Destination Crenshaw, Support and Feed, and WALK GOOD LA,

“The Broccoli City Exchange is about building bridges between culture, creativity, and community,” Brandon McEachern, Broccoli City Co-Founder, said in a statement. “Los Angeles is home to incredible innovators and storytellers, and this gathering will highlight their impact while creating new opportunities for collaboration and growth.”

Tickets are now on sale. For more information, visit bcfestival.com or follow @BroccoliCity on social media.