Legends Global Appoints Nuno Moura As MD For Iberia

Legends Global has appointed recognized sports business leader Nuno Moura as managing director for Iberia.

“Based out of Legends Global’s Madrid headquarters, Moura will lead the company’s growth strategy and drive continued success in the region,” the press announcement states, adding, “the appointment comes at a transformative moment for Legends Global within Europe and the Iberian market.”

Legends Global has built a strong footprint with high profile partners including Real Madrid, FC Barcelona, and FC Porto.

Moura will oversee the company’s business operations across Iberia, bringing to market Legends Global’s “fully integrated solution of premium services. With the support of his team, Moura will implement strategies to achieve both short and long-term goals, with a strong focus on identifying opportunity in Spain and Portugal.”

Previously chief marketing & revenue officer at the Portugal Football Federation, Moura spent nine years leading the brand and commercial strategy that helped elevate Portugal into one of the world’s most prominent sports brands and intellectual properties.

He also served on UEFA’s Marketing Advisory Committee.

Throughout his career, Moura has held other notable, senior positions including as Nike’s global digital marketing director. During this tenure, his work included collaboration with major tournaments such as the UEFA Euros, FIFA World Cups, the Olympics, and more.

Chris Bray, president, Europe at Legends Global, commented, “we’re very excited to have Nuno join the Legends Global team. As a widely respected leader in the sports industry and with extensive experience, Nuno will undoubtedly add significant value to our business in the Iberian market, all whilst driving growth and new opportunities across the region.”

Nuno Moura added, “I have admired Legends Global’s work for some time, so I’m honoured to be joining at such an exciting moment for Iberia – home to some of the world’s most iconic sports and entertainment brands and major events like the 2030 FIFA World Cup. At a time when media rights growth is slowing and sustainability models are under pressure, it has never been more important for rights holders to unlock new revenue streams across venues, hospitality, sponsorship, merchandising, and beyond.

“Legends Global’s talented teams are uniquely positioned to support properties in Iberia with a fully integrated approach to venue management – from food and beverage to ticketing, sponsorship, and commerce – delivering best-in-class fan experiences while driving efficiency, revenues, and long-term value. Every fan interaction is an opportunity to build loyalty and growth, and I’m excited to get started and see what we can achieve together as a team.”

Moura begins his new role as managing director of Legends Global, Iberia effective end of September 2025.

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