Ticketmaster Leadership Changes In UK/Europe

Andrew Parsons has been promoted to regional vice president of EMEA at Ticketmaster.

Meanwhile, Sarah Slater takes on the managing director role in the UK, formerly held by Parsons, while Barry de Ruiter has been named managing director of Ticketmaster Netherlands.

Both Parsons and Slater are Pollstar Impact International honorees, winning the honors in 2022, and 2023, respectively.

Parsons commented, “Live entertainment is going from strength to strength globally, and we’re seeing that right across Europe, the Middle East and Africa. As I step up to oversee the region, we’re further strengthening our leadership team with Sarah Slater taking on the Managing Director role in the UK and Barry Ruiter in the Netherlands. With both having more than a decade of experience at the company, Sarah and Barry are perfectly placed to lead their markets into the future.”

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