Messina Touring Unveils New Logo

One of the world’s most respected promoters is getting a new look.

Messina Touring says its new logo and “refreshed brand identity … reflects the company’s forward-looking approach to live music and its unwavering commitment to artists.”

Founded by Pollstar Hall of Famer Louis Messina, Messina Touring has built record-setting tours for some of the world’s top concert draws, including George Strait, Taylor Swift, Ed Sheeran, Kenny Chesney, The Lumineers, Eric Church, Blake Shelton, Ty Myers, Old Dominion and Zac Brown Band.

“The updated branding reflects Messina Touring’s continued commitment to leading the way in live entertainment, challenging industry norms by creating enhanced artist partnerships and redefining an artist-first approach to touring,” the company said in a release. “Messina Touring continues to break records and elevate artist success while reshaping the touring landscape, empowering artists with ownership of their fan data while providing the tools to meaningfully engage and strengthen those relationships.”

Messina Touring finished 2024 at No. 7 on Pollstar‘s ranking of top promoters by gross at $329.4 million on more than 2.2 million tickets.