HYBE Launches HYBE Label Service To Bolster Global Strategy, Appoints Ryan Noh As Chief Business Officer

HYBE America announced the launch of a new global organization called HYBE Label Service (HSL) that aims to develop artists in international markets by providing enhanced support in distribution, manufacturing, marketing and promotion services.

The entertainment company promoted Ryan Hyeong Woo Noh to lead the newly announced organization as chief business officer of HYBE America. Noh, who previously served as chief strategy officer, and will also oversee key business operations in the region. He is based in Los Angeles and will report directly to HYBE CEO Jason Jaesang Lee and HYBE AMERICA CEO and Chairman Isaac Lee.

According to HYBE, HSL is an “integrated, single support center for all HYBE labels and their artists, streamlining essential services for all of the company’s labels and artists, “streamlining essential services for maximized global reach.” HLS consists of two divisions, global distribution and global marketing and promotion, and HYBE hired two executives to lead each one and report directly to Noh.

Mike Rittberg was appointed as president of global distribution and will oversee the strategic distribution of HYBE’s catalog and new releases globally with efficiency and focus on market penetration. He previously served as COO of Big Machine Label Group, a subsidiary of HYBE America, and oversaw marketing, streaming and all release initiatives. He also worked at Bill Silva Management, Verve Label Group, Reprise Records and Warner Bros. Records.

Mark Flaherty joins HYBE as president of global marketing and promotion and will lead the company’s strategies to maximize artist exposure and fan engagement across international markets. Flaherty is co-owner of Fantastical Music & Marketing and expanded the international profile of Southeast Asian talent, including Bini. He also held leadership roles at Warner Records, Interscope Records, 88 Rising and Sony Music.

“The creation of HYBE Label Service, under Ryan’s stellar leadership, marks a pivotal moment in our global strategy,” Isaac Lee, CEO and chairman of HYBE America, said in a statement. “By centralizing our essential global support functions and bringing in top-tier leaders like Mike Rittberg and Mark Flaherty, we are providing our artists with an unparalleled platform for continued worldwide success.”

HYBE said it plans to expand HLS to cover more regions, expanding its reach as a company as well as the reach of its artists.

“I am honored to help lay an important foundation for HYBE’s artists to stand at the very center of the global market,” Noh said. “I would like to express my gratitude to HYBE CEO Jason Jaesang Lee and HYBE AMERICA CEO & Chairman Isaac Lee for this opportunity. We will strengthen the links between HYBE’s diverse regional capabilities and our powerful partners while enabling our artists and labels to more seamlessly reach and engage with audiences across different markets worldwide.” 

Ritteberg added that he was “honored” to join HYBE America and thankful to Noh for the opportunity.

“Rooted in HYBE’s belief in music, this company is redefining what’s possible in global music, and I’m proud to be part of building the infrastructure that will help these incredible artists reach audiences everywhere,” Ritteberg said.

Flaherty also released a statement about joining HYBE, saying, “I’m excited and grateful for the opportunity to work alongside the entire HYBE team, helping to stretch the boundaries of what a global music company can be.”