Promoter Peachtree Entertainment Expands Executive Team, Adding Chris Johnson and Chris Thomas

Concert promoter Peachtree Entertainment has added two senior leaders to its executive team, with Chris Johnson named vice president of production and Chris Thomas as senior vice president of development. Johnson most recently held leadership roles at Roc Nation and Big Loud Management, while Thomas’ two decades of experience includes time at AEG Presents, Danny Wimmer Presents, the Houston Rockets and more.

“Bringing Chris Johnson and Chris Thomas onto the team represents a major step forward as we continue scaling Peachtree’s capabilities across the country,” said Nathan Baugh, CEO of Peachtree Entertainment. “Each brings a track record of leadership and innovation that strengthens our foundation as a full-service live entertainment company, from how we build our brands to how we deliver exceptional fan experiences.”

As VP of production, Johnson will lead Peachtree’s national production operations, overseeing both the strategic vision and daily execution of live events, according to the announcement. Meanwhile, Thomas will oversee the development and expansion of new festivals, venues, and strategic partnerships as the company continues to grow its national footprint. The additions come as Peachtree sees record-breaking growth, producing more than 250 concerts and 17 festivals across the U.S. in 2025, according to the announcement. Based in Nashville, Peachtree has produced concerts and tours for artists including Luke Combs, Morgan Wallen, Gavin Adcock and many others, and produces festival properties including Rock The South, Rock The Country and more.