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Troxy London Begins Backstage Revival

Troxy Lowres Fred Howarth 02
Troxy, a true East London icon. Picture by Fred Howarth
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East London icon Troxy has begun its most ambitious transformation in decades, designed to revive hidden heritage, boost fan experience and comfort, increase accessibility and capacity from just over 3,000 standing to 3,600, improve operational flow, and set the building up to welcome “high-impact production”, as a press release

At the heart of the works is the revival of Troxy’s long-sealed basement, which is being completely reimagined to include a permanent cloakroom, a new high-capacity toilet block, and structural upgrades to fire escapes that unlock more standing room in the main auditorium.

“We are really excited that the next stage of the restoration of Troxy has begun. This phase involves the reactivation of areas that haven’t been used in over half a century,” says Troxy Managing Director, Tom Sutton-Roberts. “We’re not just restoring old spaces, we’re future-proofing them and bringing them back into use in a way that’s true to the original building. It’s about preserving the magic of Troxy, while making it work even harder for the audiences and promoters who love it.”

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Refurbishment in progress
At the heart of the works is the revival of Troxy’s long-sealed basement. Courtesy Troxy

The changes will allow Troxy to safely and comfortably host bigger audiences, while easing pressure on existing facilities. Event organizers will also benefit from additional flexibility with a new cloakroom freeing up use of Troxy’s 150-capacity secondary space for private receptions, after parties and fan meet-and-greets.

The venue is also reinstating one of its original 1930s features – a hidden organ lift, which will allow the console for its iconic Wurlitzer to rise from below stage for special performances and heritage moments. It’s a theatrical nod to the building’s past as a grand picture palace, and a clever use of a previously dormant space.

The team expects to complete the renovations in time for a 2026 reopening. Bookings for 2026 and beyond are now open.

Sutton-Roberts continues, “From 2026, with the works complete we will reopen in the new year with an increased capacity of 3,600, making us one of the largest venues of our kind in London, similar to when we originally opened as the UK’s largest cinema 92 years ago. These improvements are guest-first that benefit everyone, from touring crews and promoters to the fans on the floor.”

The Grade II-listed Art Deco venue in Limehouse has long been celebrated for its immersive shows, inclusive spirit and independent streak. Key to the revamp is a reimagined layout that improves guest flow and comfort without compromising Troxy’s character.

Already equipped with a top-spec JBL sound system, full in-house production and a famously flexible team, Troxy remains a firm favorite among music agents, corporate organizers, and club promoters. It’s well connected to London’s public transport system, too.

The investment to refurbish the venue has been made possible by a partnership with Broadwick Live announced earlier this year. The partnership, while remaining true to Troxy’s identity as a music venue, comes with a broader and more ambitious programming and commercial vision, expanding the venue’s offering across brand activations, cultural showcases, film and TV production, corporate events, and more.

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