All Things Live Norway appoints Sam Bush as Senior Promoter

All Things Live Norway is delighted to announce the appointment of Sam Bush as senior promoter, further strengthening the company’s growing live entertainment team in the Nordic region.

Bush brings with him extensive international experience from leadership roles across the live music industry, including director of live music at AEG Presents (London), director of live music at Global, and president of UK touring at Live Nation. Most recently, he has been based in Norway, working with Live Nation Norway, and Sky Agency.

Throughout his career, Bush has promoted and overseen a wide range of live events — from intimate club shows to large-scale stadium tours — and has been instrumental in the development and management of several major European festival brands.

See: All Things Live Acquires Majority Stake In Dutch Promoter Loveland

“I’m thrilled to be joining All Things Live Norway at such an exciting time for the company,” said Sam Bush. “I’ve long admired their artist-focused approach and entrepreneurial spirit. The group’s dynamic growth and creative outlook perfectly match my own ambitions, and I look forward to contributing to the continued success of the team here in Norway and across the wider All Things Live network.”

Gry Mølleskog, CEO of All Things Live Norway, added, “Sam’s track record and deep understanding of the live business make him a fantastic addition to our team. His experience across markets and genres, combined with his passion for developing artists and events, perfectly aligns with our ambitions for the years ahead.”

All Things Live Norway is part of the All Things Live Group, which also has offices in Stockholm, Copenhagen, Oslo, Bergen, Helsinki, Lahti, Brussels, Antwerp, Amsterdam, Milan as well as Dubai.

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