Opry Parent Ryman Hospitality Predicts Continued High Demand As It Reports Strong Q3

As the Grand Ole Opry continues its centennial celebration, the country music institution’s corporate parent is pleasantly surprised with global enthusiasm and sees demand as a major revenue driver going forward.

Ryman Hospitality Properties reported quarterly results Monday with revenues of $592.5 million — a 7.7% year-over-year increase — and earnings per share of $1.63, up from 94 cents in the same period in 2024. Both measures were slight beats over Wall Street consensus expectations.

The entertainment sector of the company — which includes the Opry itself along with other live entertainment brands; the bulk of RHP’s holdings are in hotel and other hospitality properties — increased 10% year-over-year to $99.5 million. Despite the revenue increase, it was actually slightly below analyst expectations. Still, the company says it has been pleasantly surprised by consumer enthusiasm for the Opry in particular during its anniversary year, especially overseas.

“In our Entertainment business, we remain focused on expanding the reach of the Grand Ole Opry brand in connection with its 100-year celebration. In September, the Opry traveled to the Royal Albert Hall in London for the first international performance in its history. International engagement with the Opry brand has exceeded our expectations, which we believe bodes well for future demand for the Opry and Nashville more broadly,” Mark Fiorvanti, RHP president and CEO said. “In addition, we recently announced the expansion of the Category 10 brand with a second location on the Las Vegas Strip, expected to open in late 2026. Despite increased competitive supply of live entertainment options in downtown Nashville , we continue to see healthy demand and consumer enthusiasm for our iconic brands and venues, underscoring the unique nature of our portfolio.”

For decades, the 2,362-cap Ryman Auditorium downtown and the 4,400-cap Grand Ole Opry House northeast of the city, have dominated the midsize venue market in Music City. AEG opened the 4,500-cap Pinnacle in February and Live Nation announced plans for the 4,400-cap The Truth just outside downtown in Wedgewood-Houston last week, increasing competition in the already highly-competitive market. Of note, RHP is now operating the city-owned riverfront Ascend Amphitheater, having won the rights despite bids from both AEG and Live Nation.