Lyft Becomes Official Rideshare Partner For 75+ OVG Venues

Venue developer, operator and consultant Oak View Group today announced a partnership with Lyft, seeing the popular rideshare platform become the official rideshare partner for more than 75 OVG-managed venues, including members of its Arena Alliance and Theater Alliance.

Through the partnership, OVG and Lyft will work together to deliver a seamless, reliable, and efficient transportation experience, including efforts toward community engagement and sustainability. Lyft will receive prominent branding across existing rideshare zones at all participating venues, ensuring clear pick-up and drop-off locations with accurate pin names, coordinates, and real-time updates on road closures before and after events.

“At OVG, we not only create and manage iconic venues, but we relentlessly focus on providing all fans extraordinary experiences,” said Dan Griffis, President, Global Partnerships, Oak View Group. “Joining forces with Lyft delivers that commitment — removing friction points for fans and helping them arrive safely, efficiently, and with ease. Lyft is an incredible brand that not only elevates our commitment to our guests but also supports a dynamic approach to innovation and our unrelenting drive to create stronger communities.” OVG is parent company to Pollstar.

The partnership will include OVG’s Alliance partners including 20 of OVG’s Arena Alliance and 20 Theater Alliance associates, its exclusive membership network of leading sports and entertainment venues across the country. In addition, Lyft will service 35 of OVG’s portfolio of arenas, stadiums, convention centers and performing arts facilities. Venues participating include PeoplesBank Arena in Hartford, Connecticut; Bell Auditorium in Augusta, Georgia; Ford Idaho Center & Amphitheater in Nampa, Idaho; Tahoe Blue Event Center in Stateline, Nevada; BOK Center in Tulsa, Oklahoma and many others,

“Partnering with Oak View Group positions Lyft at the center of 65 million live entertainment experiences each year,” said Jeremy Bird, EVP, Lyft. “By becoming the Official Rideshare Partner across more than 75 premier venues nationwide, we’re solving a critical transportation challenge at scale—turning every concert, game, and show into an opportunity to demonstrate why Lyft is the smarter choice for getting there and back. This partnership reinforces our commitment to being embedded in the moments that matter most to people.”