CAA Acquires Beanstalk To Bolster Brand Management Division

Creative Artists Agency (CAA) is building up its brand management division by acquiring major licensing agency Beanstalk, which has deep expertise in various sectors such as food and beverage, home improvement, entertainment and gaming.

Beanstalk was founded in 1992 and established itself as a pioneer in brand licensing, helping brands and manufacturers develop products and experiences that built stronger connections with consumers. The company will be integrated into CAA Brand Management, making it one of the largest brand development and licensing agencies in the world.

Financial details were not disclosed.

“CAA Brand Management and Beanstalk share a common belief in the power of creativity, collaboration, and integrity to create lasting brand value,” Perry Wolfman, CEO of CAA Brand Management, said in a statement. “We have long admired Beanstalk’s reputation for excellence and their dedication to client service. Bringing our teams together integrates two industry leaders that view brand stewardship not as a transaction, but as a trusted partnership grounded in purpose and performance.”

The move marks a major shift in the brand licensing, disrupting the traditional agency model and taking the industry to new heights while helping brands grow, connect and thrive in the modern consumer landscape.

“This combination represents a tremendous opportunity to accelerate growth for our clients,” Noah Gelbart, president of CAA Brand Management, said. “Together, we can offer deeper category expertise, a broader global footprint, and greater strategic innovation. By combining our complementary capabilities, we are creating a platform that can unlock new value and opportunity for brands in every corner of the world.”

Allison Ames, CEO of Beanstalk, will transition into the role of co-president of CAA Brand Management.

“When two forces of creativity unite, the possibilities don’t just grow, they multiply,” Ames said. “Our companies share a deep commitment to client excellence and a long-term vision for what brand management can achieve. Together, we’re not just shaping the future of brand licensing – we’re redefining it. I am very excited about amplifying our impact and setting a new standard of leadership in our industry.”