AEG Presents UK Unveils Naming Rights Partner For Music Venue At Olympia London

AEG Presents UK today announced the official opening of the booking diary and the name of its newest venue: the 3,800-capacity state-of-the-art, purpose-built live music and events space located above the existing west exhibition hall in Olympia, London, which will be called British Airways ARC with British Airways as the naming rights partner.

Operated by AEG Presents UK, and set to open in 2026, the venue is part of the £1.3 billion ($1.7 billion) transformation of Olympia, London, which in addition to British Airways ARC will feature a 1,575-seat theatre, 30 bars, restaurants and eateries, two hotels and 550,000 square feet of office space.

Olympia, London is operated by Legends Global, which was appointed to manage the historic complex in 2022, ahead of its major refurbishment.

Built as an events and exhibitions venue almost 140 years ago the site is steeped in a rich musical history with artists including Jimi Hendrix, Rod Stewart, Primal Scream, The Cure and The Chemical Brothers having played there.

British Airways ARC promises to honor that heritage, and joins AEG Presents UK’s portfolio of venues, which includes University of Wolverhampton at The Halls, Watford Colosseum, indigo at The O2, and Eventim Apollo.

AXS will be the ticketing partner for the new venue.

“Fans interested in finding out more about the new venue, including the first acts set to perform can now sign up via email at britishairwaysarc.co.uk and follow British Airways ARC at @britishairwaysarc on Instagram, Facebook and TikTok,” according to the press release announcing the naming rights partnership between AEG Presents UK and British Airways.

Comments:

Andrew Spencer, Chief Operating Officer AEG Presents Europe: “This is a pivotal moment as we open the diary for bookings and reveal the name of British Airways ARC. We’re delighted to be working with British Airways and as we take the next step towards opening all the teams are very excited. Olympia is a place that has an incredible musical history which we want to honour whilst creating a venue that is thoroughly modern with world class facilities for artists and fans alike.”

Calum Laming, British Airways’ Chief Customer Officer: “We’re incredibly proud to champion British Originality in everything we do, so we’re thrilled to be building on our further support for the arts and culture scene on our doorstep here in our hometown, London. Together with AEG Presents UK, not only are we creating unique experiences for audiences, we’re also helping shine a spotlight on the next generation of talent. As the flag carrier for the UK, it’s important to us that we represent modern Britain at home and all around the world, and we’re so excited to be a part of Olympia to showcase the very best homegrown and international entertainment.”

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