WME Signs Global Mexican Star Carín León

WME has inked a deal with global star Carín León, and he will be booked by Global Co-Head of Music Kirk M. Sommer in all areas, the agency announced.

Somner and León’s manager, Jorge Juárez, aim to grow the artist’s presence in territories beyond the U.S. and Latin America.

See Executive Profile: How Jorge Juárez Helped Make Regional Mexican Music Global With Carín León

“We are thrilled to join the WME team led by Kirk Sommer,” Juárez said in a statement. “Carín has tremendous potential to expand into other global territories. We are looking to WME to lead the way in all areas of their expertise.”

The Grammy-winning star hailing from Hermosillo is one of Mexico’s biggest breakthrough artists, fusing regional Mexican with country, gospel and heartland rock to deliver a unique sound that has resonated with fans across the globe. León was the first Latin artist ever to perform at Coachella and Stagecoach in the same year, and he will be the first Latin act to headline shows at the iconic Sphere in Las Vegas next year. He also set a record at RODEOHOUSTON with more than 70,000 fans in attendance.

See Carín León On Making History In Vegas & Elevating Música Mexicana

His album Palabra De To’s (Seca) earned him a Latin Grammy for Best Contemporary Mexican Music Album, increasing his Latin Grammy award wins to four.

“Carín is a generational artist,” said Sommer. “In his incredible career, he has consistently broken barriers and transcended genres. We are determined to bring the full weight of WME to bear to expand Carín’s fanbase around the world and we are honored to work with both Carín and Jorge.”

See Cover Story, From The Opry To The Stones: Carin León Embarks On Breakout U.S. Tour

León, who was previously represented by United Talent Agency, is one of several notable artists of the modern Mexican music movement. He has collaborated with artists from all genres, from Gabito Ballesteros to Ricky Martin to Kacey Musgraves. He recently sat down with Pollstar to talk about the shows at Sphere and the state of Mexican music. The Latin standout was also featured on the cover of Pollstar in July of 2024, and his manager, Jorge Juárez, recently graced the cover of Pollstar’s Artist Management Directory.