Festival Favorite Post Malone Makes ‘Big Ass’ Leap To Stadiums, No. 10 On Worldwide Top Tours

“THE BIG ASS STADIUM TOUR”
Gross:  $197,825,039
Tickets Sold:  1,370,069
Avg. Ticket Price:  $144.39
No. of Dates:  36

It was inevitable that Post Malone would eventually end up playing a stadium tour of his own — if he’d only find a way to fit it in between all of his endless festival appearances.

And so it was in 2025, when the ever-smiling, genre-fusing, collaboration king set out on the 36-date “Big Ass Stadium Tour” of North America and Europe that put his tattooed visage in front of sellout crowds in 10 countries (counting festival appearances — you didn’t think Posty would completely skip festivals, did you? — the total is 16 countries). Malone’s ambitious trek cracked Pollstar’s 2025 top tours list (see page 12), grossing $197,825,039 and moving 1.37 million tickets.

The increasingly country-tilting Malone — he’ll headline Stagecoach next year after topping the Coachella bill in 2025 — is forcing Music Row into ever more discussions about what the genre can and should sound — and look — like. His choice of openers was telling: fellow jolly face-tattoo enthusiast and definition-expander Jelly Roll and hyper-traditionalist Americana favorite Sierra Ferrell. Country, Posty posited, can be both and all things in between.

The messaging, too, is that for decades, country music was that of the forgotten outsider. For so long, that meant people literally living in rural areas, but as America’s exurbs are taken over by six-figure salaries and lifestyle-branded pickups, the natural audience, Posty figures, may be the outlaw and disregarded no matter if they are from upstate New York and the Dallas suburbs like him, the rough-around-the-edges Nashville neighborhood of Antioch like Jelly Roll or the hollers of West Virginia like Farrell.

And the tour proved there’s purchase to that approach, not only from sea to shining sea but across it.

Posty proves that hanging from different branches of the musical tree can resonate so long as it’s done authentically. He’s still very much the kid who loved hip-hop and rock as much as he did country. Instead of wondering if it was strange to have such capacious musical taste, he embraced it as natural and blended his preferences into an amalgam that found an audience.

That broad appeal is why he became the festival booker’s utility man for so many years. You could put him on the bill of a genre-specific festival or a multi-genre megafestival because he is at home in all of them and the fans are there. 

Moving from the festival grounds to the stadium means Posty got to be maximal with the production. 

And let’s put it this way: the man loves his pyrotechnics. The tour turned his rappy-er songs into rockier ones and punctuated it all with a cataclysm of fireworks and torrents of sparks. All while he swaggered on stage, his trusty red Solo cup in one hand and the mic in the other, urging his fans — who surely relate to sauntering about with a Solo cup while wearing a flannel button-up or an Ozzy shirt — to follow their dreams as he did.

Tour reviews often compared the concerts to religious revivals for all their spirit and verve and Posty’s positive messaging. Not many revivalists ever came out with so much pyro and not too many this side of Billy Graham can say they drew 60,000 to a football stadium, but the comparison is apt nonetheless.

And like a revival, the crowds came to hear a message that would meet them in their moment and Posty delivered.

Freshly 30 — he hit that round number on July 4, which feels fitting for someone who encapsulates so much of America’s musical traditions in one body — Malone’s career is still in its early stages and if this summer was any proof, he’ll be on the biggest stages for years to come.