Sphere Names Felicia Yue As EVP, CTO

Felicia Yue — the mind behind the National Football League’s yellow first-down line, the virtual strike zone on Major League Baseball broadcasts and CNN’s famous election night Magic Wall — is the new Executive Vice President, Chief Technology Officer at Sphere.

As CTO, Ms. Yue will lead the technology behind Sphere’s immersive experiences and the infrastructure and platforms within the eponymous venue and Sphere Studios including display, playback, interactive and audio. In this role, she will spearhead the maintenance and continued enhancement of Sphere Studios’ content capabilities and tools that enable the venue’s content on Exosphere, Atrium and media plane. Yue will be based in Burbank and report to Jennifer Koester, Sphere’s President and Chief Operating Officer.

“Technology is at the core of everything we do at Sphere, and Felicia’s experience will be invaluable as we continue to build on our capabilities as an experiential medium,” Koester said. “Felicia’s track record of developing breakthrough technologies and leading teams that deliver high-impact experiences for audiences will ensure Sphere remains at the forefront of what’s possible in immersive entertainment.”

“Throughout my career I have worked at the intersection of innovation and storytelling, but Sphere presents an opportunity to use technology to push boundaries in a completely unique way,” said Ms. Yue. “I look forward to working across the Sphere team to help advance the technologies that make first-of-its-kind experiences possible at Sphere, accelerating our momentum and unlocking new possibilities for the future.”

Yue joins Sphere from Infinite Athlete, a sports technology company, where she led product and technical operations. Prior to that, she served as Head of Live Event and Immersive Experiences at Amazon Prime Video. She also held technology roles with the National Football League, ESPN, Perceptive Pixel, and Sportvision.

Yue graduated from Binghamton University with a degree in Economics and Finance and received an MBA from Columbia Business School.