AEG Promotes Lucy Noble To Senior Vice President of UK Venues

AEG’s Lucy Noble closed out 2025 by being promoted to Senior Vice President of UK Venues. She previously held the role of Artistic Director at the promotion company for nearly three years. 

Noble’s new position, which officially began in November, includes overseeing venues including British Airways ARC, Eventim Hammersmith Apollo, Indigo at the O2, University of Wolverhampton at the Halls and Watford Colosseum. 

As previously reported, when Noble joined AEG Presents in 2022 it was big news, not just because she left London’s prestigious Royal Albert Hall after more than 20 years but also because AEG Presents had created an entirely new position, tasking Noble with developing and expanding AEG’s touring and live events business.

Noble spoke to Pollstar in 2024 when she was being honored as one of the Women Of Live International.

She explained that since joining AEG Presents, the company had taken on “some great new promoters, who are taking us into new areas. This has been really impactful in a positive way for the organization and there are lots of exciting things to come with potential strong growth,” including “new genres such as the family market,” which she described as “a key area for development.”

Highlights from her time as Artistic Director include breaking new ground by programming and producing the first-ever orchestral concert to be presented at BST Hyde Park, featuring the Royal Philharmonic Concert Orchestra, and celebrating UK tenor Alfie Boe.