Sphere, Delta Announce Partnership, Branding Deal

Delta is now the official airline of Sphere as part of a multi-faceted partnership that includes the Delta SKY360° Club, the Las Vegas venue’s first branded hospitality space.

“Delta and Sphere share a commitment to innovation, technology and connecting people through world-class experiences,” said Marcus Ellington, Executive Vice President, Ad Sales and Sponsorships, Sphere. “We are proud to welcome Delta as our partner on two firsts for Sphere – our first official airline and first branded hospitality space – and we look forward to building on this collaboration, offering guests an elevated experience, and showcasing the best of each of our brands.”

“At Delta, our mission is to make every journey matter, and that extends beyond the flight,” said Alicia Tillman, Chief Marketing Officer at Delta Air Lines. “Just as we connect people to the places and experiences that matter most, this partnership allows us to bring that same spirit of connection and innovation to one of the most iconic venues in the world.”

Located on the event level, the SKY360° Club “offers guests an intimate lounge experience during live music acts, Sphere Experiences including The Wizard of Oz at Sphere,and special events at the venue.” Delta SkyMiles members will also be able to use their points for packages and events at Sphere.

The deal also includes custom Delta-branded content on Exosphere and signage and integration within the venue.

Delta was the first company to present their Consumer Electronics Show keynote at Sphere almost exactly one year ago.