Ethiopia Habtemariam Named HYBE America President Of Music

HYBE America has announced influential music industry exec Ethiopia Habtemariam as President of Music, effective immediately. 

Habtemariam joins HYBE America as the company continues to expand its influence across music, fandom, and global culture, the announcement states. In the role, Habtemariam will help advance the company’s long-term growth strategy, spearheading A&R and artist development initiatives across its label ecosystem and identify new creative and commercial opportunities. 

She will also play a key role in expanding HYBE America’s presence in her hometown of Atlanta, a global epicenter of R&B and hip-hop, further strengthening Quality Control’s presence and impact as Atlanta’s premier music company. Habtemariam will be based in Los Angeles and Atlanta.

“Ethiopia is a once-in-a-generation leader whose impact on artists, songwriters, culture, and the music business is undeniable,” said Isaac Lee, Chairman and CEO of HYBE America, to whom Habtemariam will report. “Her vision, taste, and strategic insight make her uniquely suited to help shape the next chapter of HYBE AMERICA as we continue building a future-facing entertainment company centered on artists and fans.”

Most recently, Habtemariam served as Chairwoman and CEO of Motown Records, where she led the label through a period of revitalization and growth, the statement reads. She spearheaded the landmark Quality Control–Motown label venture, overseeing the signing and development of artists including Lil Yachty, City Girls, Migos and Lil Baby while also signing and championing artists such as Leon Thomas and NBA YoungBoy. 

“I’ve long admired how HYBE America approaches artists, fans, and the future of entertainment,” said Habtemariam. “This is a company building with intention and investing for the long term while staying deeply connected to culture. I’m excited to contribute my experience as HYBE AMERICA continues to shape what’s next for music on a global scale.”

Prior to Motown, Habtemariam spent more than two decades at Universal Music Group, holding senior leadership roles across Universal Music Publishing, Capitol Music Group and Motown Records. 

In her new role, she will continue to collaborate closely with Universal Music Group, reflecting the longstanding partnership between HYBE and UMG. 

“Ethiopia and I have a long history of working together, pushing boundaries, and breaking barriers in this industry,” said Pierre “P” Thomas, CEO, Quality Control Music. “Her passion for artists, commitment to culture, and deep understanding of the music landscape make her an extraordinary leader. I’m excited for what we will build together in this next chapter.”

“Working with Ethiopia again feels full circle. From the early days in Atlanta, we built something special at Quality Control, and it means a lot to see that legacy continue in this next chapter,” said Kevin “Coach K” Lee, COO, Quality Control Music.