Luke Combs, Teddy Swims Headlining EA Sports’ 2026 Madden Bowl

Super Bowl weekend just got a little more country. EA Sports announced this year’s lineup for its annual Madden Bowl, and the star-studded event will feature performances from Luke Combs, Teddy Swims, Stephen Wilson Jr., Gavin Adcock and Bay Area native LaRussell. The event, presented in partnership with Visa, takes place Feb. 6 at San Francisco’s Chase Center ahead of Super Bowl LX.

“Panthers football has been a staple in my life since I was a kid, so playing Madden has been something I’ve always done – still do to this day on tour,” Luke Combs said in a statement. “Getting the invite from EA SPORTS to be a part of the Madden Bowl at the biggest football game in the world – the Super Bowl, was a no-brainer. I can’t wait and I’m still holding out hope my Panthers will be there too.”

EA Sports is a popular video game developer and publisher that produces some of the top-selling franchises, including Madden NFL. The company celebrates the Super Bowl every year with its annual Madden Bowl, which includes video game tournaments and live music. This year’s edition is the biggest one yet, and the EA Sports social channels will have coverage of the Madden Bowl Blue Carpet, which is hosted by Jameis Winston and Kay Adams.

Twitch streamer Sketch will host a livestream featuring athletes playing Madden NFL 26, and the I AM ATHLETE podcast will also deliver content.

“With Super Bowl LX in the backyard of our global headquarters, this year truly feels like a home game for us,” said John Reseburg, VP of Marketing, Partnerships & Communications for EA SPORTS. “This will be our biggest presence ever, and EA SPORTS Presents Madden Bowl is at the center of it, a celebration of the fans, athletes, creators, and music shaping the culture of football. We’re going to bring an incredible show to the Bay, and share that energy with football fans everywhere.”

It’s also a hometown show for rapper LaRussell. “The Bay is home, and performing at Madden Bowl while the Super Bowl’s right here means everything,” he said. “This city runs on innovation, hustle, and heart. The same things that make football and music connect with people everywhere.”