Lyrical Lemonade Signs With CAA (Exclusive)

Lyrical Lemonade, founded in Chicago by Cole Bennett in 2014, has signed with CAA. Transforming from a blog into a multimedia company spanning music videos, original programming, live events, merchandise, music releases, consumer packaged good and large-scaled brand collaborations. Among Bennett’s leadership, the brand has partnered with the Chicago Bears, Cubs, Bulls, White Sox, Jordan Brand, Nike, Pop-Tarts and more.

Lyrical Lemonade’s YouTube channel features 23 million subscribers, with over 12 billion lifetime views. Participating artists include Central Cee, Will Smith, Lil Yachty, G Herbo, Machine Gun Kelly, Wiz Khalifa and Polo G. Bennett has directed music videos for Juice WRLD, Eminem, Drake, Jack Harlow, Post Malone, Tyler, The Creator and Justin Bieber. He is currently working on a feature-length documentary on Chief Keef, produced in collaboration with Kenya Barris. The documentary chronicles Chief Keef’s legacy in Chicago Drill and modern hip-hop.