Luke Bryan’s 11th Annual “Crash My Playa” Turns Riviera Maya Into Country Music Oasis

This year’s “Crash My Playa” hosted by five-time Entertainer of the Year Luke Bryan, transformed Riviera Maya, Mexico, into a honky tonk haven from Jan. 15-18.

“I cannot thank these fans enough for their support because they have helped us build this event over the last 11 years,” stated Bryan in a release. “It could not happen without them and it could not happen without my artist friends who keep showing up year after year to make ‘Crash My Playa’ what it is. This event is a place to bring sun, fun and country music to life. I believe 2026 is going to be a great year if this is any indication on how we kick it off.”

During the 11^th annual event, Riley Green and Dierks Bentley each hosted headlining nights and Bryan hosted two nights of headlining performances, including the popular final-night “Luke Bryan & Friends” set featuring Bryan with Bentley, Shenandoah, Parker McCollum, Priscilla Block, George Birge, Kameron Marlowe and Dustin Lynch, who hosted his annual “Pool Party” for the 11^th time. In addition to Lynch, Block, Birge and Marlowe – who performed throughout the weekend – other performers included Chase Matthew, Joss Ross, The Castellows and DJ Rock.

“Crash My Playa continues to prove that when you put the fan experience first, everything else falls into place,” added Dan Berkowitz, CEO of 100x Hospitality. “This weekend was about great music, shared moments, and giving people the kind of access and care that turns a vacation into a memory they’ll talk about and treasure for a lifetime.”

The all-inclusive experience was hosted at the AAA Four Diamond Awarded Moon Palace Cancún, where guests enjoyed elevated accommodations, dining, 24-hour room service, and a wide range of amenities just steps from “Crash My Playa’s” custom-built concert venue.