Brazilian Promoter 30e Inks Global Deal With System Of A Down

30e, one of Latin America’s top promoters, announced that it has struck a global partnership with System Of A Down. With the deal, the independent Brazilian entertainment company will work with the metal band for its live projects, including touring, marketing and special initiatives.

“This partnership was built on shared values, trust and a long-term vision,” Pepeu Correa, CEO of 30e, said in a statement. “System Of A Down has always used its music as a cultural and artistic voice, which aligns directly with how 30e believes major projects should be developed. It is an honor to establish a long-lasting partnership with one of the most important bands in the world.”

The deal with the iconic band comes a year after the two entities worked on last year’s highly successful “Wake Up! South American Stadium Tour,” which grossed a gargantuan $51.95 million across nine shows and moved nearly half a million tickets, according to Pollstar Boxoffice reports.

“Brazil is a place we love and where System has experienced some of the best shows of their career—both because of the unparalleled energy of the incredible, fervent fans as well as 30e’s professionalism and attention to detail,” said David “Beno” Benveniste, the band’s manager and CEO of Velvet Hammer Music and Management Group. “We look forward to this exciting endeavor and helping to establish 30e worldwide.”

Such a move cements 30e as a global leader in the industry. The company, which was founded during the COVID-19 pandemic, reported nearly 1.8 million tickets sold last year and was the top-ranked Brazilian company at No. 22 on Pollstar’s Year End 2025 Top Promoters chart.

“The tour validated both the maturity of the South American market and 30e’s operational strength,” Correa recently told Pollstar. “Selling out stadiums across multiple countries requires more than demand — it requires execution and trust. South America is no longer emerging; it’s consolidated, and Brazil plays a central role in that. We see clear opportunities to expand further across the region and internationally.”